At BOLLE, sometimes we are asked why our non-alcoholic wine is priced similarly to traditional wine, even though we don’t have to pay alcohol taxes. The answer is simple: the quality, craftsmanship, and small-scale production that go into every bottle of BOLLE. Let's break it down.
1. We Start With Quality Chardonnay Wine
Our non-alcoholic wine isn’t just any base liquid – we start with high-quality Chardonnay wine, just like any premium winery. This means we are already working with the same initial costs for grapes, fermentation, and winemaking expertise.
2. Quality De-Alcoholization is Expensive
The second step is to put it through one of the world’s highest-quality de-alcoholization machines. This technology removes the alcohol gently, trying to cause as little damage to the wine as possible This process is sophisticated and costly, but it’s necessary to deliver the best non-alcoholic wine experience.
3. A Second Fermentation Process
We don’t stop there. After de-alcoholization, we referment the wine with additional grape juice and yeast to create the complex flavors, aromas, and mouthfeel that true wine lovers expect. This extra step is key and is why customers, sommeliers and wine judges describe BOLLE as the best non-alcoholic wine in the world.
4. Bottling Like Everyone Else
From here, we bottle our wine the same way as traditional wineries, ensuring that every bottle maintains the quality and integrity of our non-alcoholic wine. We use quality bottles, labels and other components.
5. We Are a Small Producer
Unlike large-scale wineries, we are a small business. That means we don’t benefit from the economies of scale that bigger players enjoy. Our packaging, ingredients, and production costs are significantly higher per unit because we don’t have the luxury of buying in massive volumes.
The Value of BOLLE
At BOLLE, we put our resources into delivering a genuine wine experience—without the alcohol—while staying true to our high-quality production roots. We believe that our pricing reflects the craftsmanship, care, and passion that go into every bottle.
At the end of the day, customers judge the quality of the drink against the price—regardless of whether it contains alcohol. BOLLE offers all the flavor, 20% of the calories, and none of the headaches or other side effects associated with alcohol.
Many customers find that they prefer us to the alcoholic alternatives, as we provide the full wine experience without the compromise. It’s not just about what’s missing—it’s about what you gain with BOLLE.